Austin continues to be one of the most vibrant trade show destinations in the country, with events spanning tech, healthcare, design, and sustainability. If you’re exhibiting at a trade show in 2026, your booth design, layout, and furniture rental strategy will play a major role in how your brand is perceived.
In this post, we’ll highlight some of the most anticipated Austin trade shows of 2026, and share expert insights on how to prepare your booth using smart, flexible event rentals.
Here are a few key events on the 2026 calendar that attract high-value audiences and big brand opportunities:
March 9–12, 2026 | Austin Convention Center
A powerhouse of innovation, technology, media, and consumer engagement. SXSW draws a global crowd — making it a prime opportunity to build awareness through eye-catching booth design and experiential furniture setups.
May 2026 (Dates TBA)
Focused on entrepreneurship and innovation, this expo is perfect for product demos and investor networking. Furniture that facilitates comfortable conversation (like modular lounge setups) can make your booth stand out.
July 2026 | Austin Convention Center
Expect food service vendors, restaurateurs, and hospitality professionals. Pedestal rentals, bar tables, and branded counters are ideal for showcasing tabletop products or menus.
Fall 2026 (TBA)
This growing event focuses on sustainability and energy innovation. Consider using sustainable event rentals or clean, minimalist furniture to align with the audience’s values.
A great booth isn’t just about what you bring — it’s about how your space functions. Here are top event furniture rental categories that exhibitors use to attract traffic and enhance interaction:
Use modern chairs and ottomans to create hospitality areas or soft demo zones. For example:
Keep attendees engaged longer with high-top charging tables or lounge-integrated power units.
Great for product placement, signage, or even digital display stands. Tall pedestals also define zones within smaller booth footprints.
Use branded counters for lead capture, giveaways, or casual info exchanges.
Create visual impact in low-lit or creative environments. LED tables, bars, and cubes are especially useful for activations at SXSW.
If you’re exhibiting at a trade show in Austin in 2026, your booth is more than a footprint — it’s a branded environment. With the right trade show furniture rentals, you can create an inviting, high-impact space that drives foot traffic, supports engagement, and reflects your brand’s quality.
Need help planning your booth layout or securing rentals for an upcoming Austin event?
Contact the team at Modern Event Rental ATX to get started — we offer fast delivery, expert support, and modern inventory tailored to the trade show scene.
Q1: What are the top trade shows in Austin for 2026?
Some of the biggest trade shows in Austin for 2026 include SXSW (March), Austin Startup Week (May), Texas Restaurant Show (July), and the Texas Energy Summit (Fall). These events attract large audiences across tech, foodservice, and sustainability sectors.
Q2: What kind of furniture should I rent for a trade show booth in Austin?
For trade shows, we recommend a combination of modular lounge seating, tall pedestals for displays, branded counters, and charging furniture to keep attendees engaged. LED furniture is also a great option for booths looking to stand out.
Q3: Why is charging furniture important at events?
Charging furniture offers built-in USB and power outlets, allowing attendees to stay longer and engage more while powering up their devices. It adds value to your booth and helps spark longer conversations.
Q4: How can I increase engagement at my trade show booth?
Use personalized giveaways like custom hats or t-shirts made on-site, interactive games, and social sharing experiences. Pair these with comfortable furniture to create a welcoming atmosphere.
Q5: When should I book furniture rentals for SXSW or other Austin trade shows?
We recommend booking at least 60–90 days in advance for major shows like SXSW. Inventory goes quickly, and early planning ensures you have access to premium pieces and time for custom branding if needed.
